Content strategy in digital promotion: from ideation to creation

60 $

This digital promotion training is divided into three thematic parts. The first part addresses content strategy creation and digital psychology. In this section, participants will be introduced to topics such as the specificities of TikTok, Instagram, and Facebook; the structure of an adapted content strategy; and the understanding of user motivations on social networks.

The second part covers AI tools in marketing. It aims to understand the use of AI tools in building marketing strategies, creating target personas, and organizing content creation calendars.

The third part is a workshop on creating advertising campaigns on Meta. The goal is to understand the Meta Ads Manager platform to better know the various types of campaigns and objectives, explore best practices to improve strategies, and attract new audiences.

Objectives

Understanding the structure of a content strategy.
Knowing the current trends in content creation.
Understanding, attracting, and retaining internet users.
Mastering best practices in content creation.
Using AI tools for various objectives.
Mastering Ads Manager for successful advertising campaigns.

Any questions?

Contact Amélie Brisson-Darveau
514 842-3984, #226
formation@rcaaq.org

Trainer

Kenza Zemmama is a digital marketing specialist with two master’s degrees in marketing, one of which was earned at the École des sciences de la gestion at UQAM. With a diploma in Neuro-Linguistic Programming (NLP), Kenza applies this expertise to understanding human behavior to enhance her marketing strategies. This skill is essential for creating authentic and effective connections with her target audience. With over seven years of experience, she serves as the marketing manager and strategist at IMTL, an agency dedicated to artists in Quebec and Canada. She also manages the careers of two artists who have achieved impressive results, including a video surpassing 100 million views on YouTube and over 800,000 Spotify subscribers.

Kenza develops customized content strategies based on artistic identity and in-depth audience analysis. She manages advertising campaigns on platforms such as Meta, TikTok, and Google Ads. Additionally, she designs marketing training for artists to help them master social media and build a strong and authentic presence. Her skills encompass branding, email marketing management, blog writing, and managing collaborations with other content creators.

This training, offered by the Regroupement des centres d’artistes autogérés du Québec (RCAAQ) in collaboration with the Conseil de la formation continue Arts et culture de l’Île-de-Montréal (CFC) and the Regroupement québécois de la danse, is made possible through financial support from the Government of Quebec, via the Intervention-Compétences program administered by Compétence Culture.